Web site design for optimised search engine ranking

A comprehensive one day training course aimed at website designers. The courses provide detailed information on how to design a website for optimum search engine ranking and includes practical exercises and benchmarking. The following is covered:

Course content:

How the internet works
How the main search engines/directories work
Design suitable titles
Construction and content of META TAGS
Optimising images and use of <ALT> attributes
Structuring the body text
How to make framed websites search engine friendly
Use of JAVA script to redirect framed sub pages
Use of META TAGS to redirect to "moved" pages
Web site maintenance, submission, analysing performance
Tips for promoting your website
Constructing a robots.txt file

Course duration 1 day.

Course prerequisites. The course assumes the participant will have a basic understanding of web site design and using the internet. Ideally delegates will have previously designed a web site although this is not essential.